SEO keyword research is necessary if you want your internet marketing campaign to be successful. To drive potential buyers and visitors to your website, you must know the right keywords to use to attract them. Understanding how to do keyword research is very easy. The profitability forecasting process would assume that you have already done with the initial keyword research and you have got a list of terms plus phrases you have the intention of targeting. Should you haven’t it would potentially be a five step process. First one is Get Keyword Search Volume- Begin through dumping the list of keywords in to KeywordSpy. View the results via the overview tab, and then input into your own study. Then Calculate the Keyword Click-Through Rate After this, take the keyword list and make the forecast for monthly CTR based on position for the SERPs.

Calculate the Conversion Rates- When you determine the conversion rate component of the forecasting model, we prefer working with real conversion data (be it site-wide or segment specific) made known in the site’s analytics. Make a Forecast of Keyword Revenue Potential- Moving from this step, you would need to plug in a “profitability” computation, whether it is average value per sale, or the lifetime value of a customer, or the price per lead should you be performing lead gen, etc. Check KeywordSpy for ROI/profitability of certain keywords to your competitors’ campaigns, and gauge them towards your own.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.